This organisation needed a simple yet compelling idea to showcase its strategic direction. We distilled a powerful positioning statement — embedding the word ‘arts’ into the word ‘Australia’ — and redeveloped the Council’s primary print piece.
How do you develop a robust corporate identity design system to make it better? We broke the report into four sections using a vertical navigation guide on each page. We also improved legibility in the financials. Through effective project and production management, the report was processed efficiently and accurately through our studio, and delivered complete, on time and within budget.