Gen Y employees are typically engaged by exciting, hands-on experiences – not passive tools and tactics.
So when Optus wanted its younger people focused on the customer, but still having fun, we designed an internal brand based on a 3D sculpture instead of a logo, to encourage positivity and passion.
‘Have Fun, Customer 1’ saw over 700 employees in the telco’s General Billings and Enquiries Department photographed with our artwork – and their images published on the intranet.
So popular was the program, Optus launched it at call centres across Australia.