Bridging business, community and creativity, the concept of ‘Surviving and Thriving’ invited people to share their story of survival – and their ‘favourite breakfast’ with loved ones. To connect with audiences everywhere, we shared the idea across a multitude of media: print advertising, brochures, posters and direct mail. Depicting real survivors, their families and favourite breakfast recipes via expressive imagery made the message visually powerful – and emotionally persuasive.

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