How do you make the biggest real estate industry event in the Southern Hemisphere better?
Devise a fresh creative direction to meet the demands of a new decade – and enhance an already strong reputation.
Creating a consistent brand identity that was not only eye-catching but extendable over time clearly communicated what the event stood for, while helping it stand out – as did the marketing campaign we designed and managed, from online communications to print collateral.
The three-day event was as visionary as it was valuable – attracting over 2,000 delegates, 50-plus trade exhibitors and high-profile presenters including Sir Bob Geldof, Edward de Bono and others.