Spring Financial Group
Taking a predictable category and giving it a contemporary edge saw new financial services group, Spring, with a brand that was just as fresh.
Our short and punchy name reflected the brand essence — to ‘release, source and grow’. Australian backyard imagery, using water as a metaphor for abundance, reinforced Spring’s innovative approach. And expressing the group’s separate business units as sub-brands under a single holding company made what Spring does easy for its Mum and Dad investors to connect with.
2012 Ascender