We worked in collaboration with a team of visionaries to bring the creative vision of the restaurant to life, including Jonathan Barthelmess - Manly Pavilion, in partnership with Longrain’s Sam Christie and architect George Livissianis. Our creative challenge was to align classic beauty and rustic charm with an urban edge. Our solution used modernist typography with a 1930’s echo - playing off the architecture of the building. We tested the use of bold fluorescent ink as a branding colour, printing silk screen on simple box board. The menu needed to be both durable and updateable; our solution was to brand a robust, heavy backing board combined with in-house printed sheets – updated daily and fastened with an industrial stationery clip. The Apollo has achieved high ratings in the Sydney Morning Herald and Sydney Magazine.