Building immediate brand strength, credibility and promoting a new operational service was key to PRE’s strategy. Central to the campaign was a custom design and build event stand at Ausrail Plus 2011, with an awareness EDM and SMS blast. Presence was enhanced through a competition to win an elite road bike, using scanning technology to capture business card impressions. Our brand essence of ‘Maintaining Momentum’ perfectly captured PRE’s positioning. The campaign exceeded expectations, capturing over 500 new contacts.

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