Our challenge was to develop a publishing brand extension that both leveraged and protected the Dymocks brand. We developed the brand strategy, naming and architecture and applied all of these elements to the core brand, the overall look and feel, website, marketing collateral, four levels of imprint and XML digital book design templates.

Our key insight was that authors of any standard desire ‘validate’ of their work. Our theme of ‘Release your... creativity, history, best kept secrets, knowledge or inventiveness’, was supported by illustrations depicting the author’s imagination aligned to various consumer need states. D Publishing Network was successfully launched and promoted through the Dymocks stores.

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